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Doi: 10.20982/tqmp.07.1.p005
Tools: SPSS
(no sample data) (no appendix)
Correspondence analysis is an exploratory data technique used to analyze categorical data (Benzecri, 1992). It is used in many areas such as marketing and ecology. Correspondence analysis has been used less often in psychological research, although it can be suitably applied. This article discusses the benefits of using correspondence analysis in psychological research and provides a tutorial on how to perform correspondence analysis using the Statistical Package for the Social Sciences (SPSS).
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